Chris Callovar: Revolutionizing Independent Music with Creativ Records
Steven Christensen, professionally known as Chris Callovar, is an influential figure in the independent music scene. As the Founder and COO of Creativ Records, a sub-label of Push Global Entertainment with a direct contract with The Orchard/Sony Music, he is redefining what it means to empower artists.
Creativ Records is more than just a record label; it’s a platform designed to help independent artists not only achieve their dreams but also thrive in a competitive industry. The label offers a diverse array of premium marketing services, emphasizing authenticity by teaching artists how to build their social media presence through organic, step-by-step strategies. This approach ensures sustainable growth and meaningful connections with audiences.
Bridging the Gap Between Independent Artists and Major Label Distribution
Under Chris’s leadership, Creativ Records has already provided over 150+ artists with access to major label distribution through its unique partnership with The Orchard/Sony Music. This milestone reflects the label’s dedication to identifying talent, nurturing their growth, and providing them with opportunities typically reserved for major-label signees.
A Journey from DJ to Industry Leader
Chris’s passion for music started in 2018 as a DJ, where he honed his understanding of rhythm, sound, and audience engagement. In 2020, he expanded his repertoire by producing progressive house music, deepening his technical skills in music creation. Recognizing the need to further refine his expertise, he enrolled in online courses in music production and sound engineering at the prestigious Berklee College of Music.
After completing his studies, Chris realized his calling wasn’t just in creating music but in empowering others to succeed. This epiphany led to the establishment of Creativ Records on August 8, 2022, marking a pivotal shift from artist to business visionary.
The Creativ Records Mission
Creativ Records stands out for its commitment to innovation and education. Chris’s philosophy is that artists should not only have access to groundbreaking services but also possess the knowledge to manage their brands effectively. This dual focus helps artists build sustainable careers, enabling them to take control of their narrative while achieving commercial success.
By leveraging cutting-edge marketing techniques, fostering organic growth, and maintaining a strong partnership with a global distribution powerhouse, Creativ Records is setting a new standard in the music industry.
Conclusion
Chris Callovar’s journey from DJ to the business helm of a revolutionary label is a testament to his vision, dedication, and deep understanding of the music industry. With Creativ Records, he has created a launchpad for independent artists, proving that with the right tools and guidance, the sky is truly the limit.
For more info on Chris Callovar, check out his Linktree.
