BTS Are Now Louis Vuitton Brand Ambassadors
PSA: the power of BTS is about to infiltrate luxury fashion.
On Thursday, Louis Vuitton named the K-pop icons its newest global ambassadors. The news comes three months after BTS helped drive millions of views to the house's men's fall 2021 digital presentation with a social media teaser campaign and one month after all seven superstars wore Louis Vuitton to the 2021 Grammy Awards.
Louis Vuitton's Men's Artistic Director Virgil Abloh said in a statement that he's "delighted" to welcome BTS as house ambassadors and explained that the partnership is a fusion of "luxury and contemporary fashion."
"I can't wait to share all the very exciting projects we are working on," the designer added.
The pop group shared similar sentiments: "Becoming global brand ambassadors for Louis Vuitton is a truly exciting moment for us. We are excited for our upcoming projects with Virgil Abloh," they shared.
Louis Vuitton announced the news on Twitter on Thursday, writing "#BTS for #LouisVuitton. Joining as new House Ambassadors, the world renowned Pop Icons @bts_bighit are recognized for their uplifting messages that impart a positive influence. Louis Vuitton is pleased to welcome members RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook."
The label also shared photos from the BTS' campaign debut — which sees the musicians in coordinating pastel ensembles and sneakers — on Instagram, calling BTS "one of the most renowned and influential groups in the world" in the caption.
