Brad Pitt and Sat Hari’s Cashmere Line Came to Them in a Dream
Brad Pitt has been busy this summer making his press rounds for his new film Bullet Train—you may have seen him rock a fabulous linen skirt on the red carpet. But behind the scenes, the actor has been quietly working on a new passion project all together: designing a fashion line. Pitt is the cofounder of a new luxury cashmere line titled God’s True Cashmere, along with close friend Sat Hari, a jewelry designer and holistic healer. Their new collection officially launches in Selfridges today. It’s the first major department store, and first retailer in the UK, to carry the line marking a new chapter for the brand. (The brand was first carried by Paola Russo’s curated boutique Just One Eye in LA. The boutique proved to be a key supporter for the brand and integral to its growth.) “It felt like a natural evolution,” Pitt tells Vogue over Zoom of the line’s expansion. “[Selfridges] curates really well.”
The origin story for God’s True Cashmere—which soft-launched in 2019, but started selling products in 2020—is not typical. “I had a dream on a Tuesday where Brad was standing in front of me getting dressed by a stylist,” Sat Hari says. “He was wearing all green cashmere, and he told me, ‘I need more green and softness in my life.’ I told him that a couple days later, and he said, ‘That’s weird, because on Tuesday, I did tell a stylist that I wanted more green cashmere and softness in my life.’” The pair took it as a sign from the cosmos, and decided to enter into business together. “We started having fun with it and expanding the idea,” Pitt says.
The line evolved into a luxe offering of 100% cashmere pieces made in Italy, with the yarns sourced from various ethical goat farms. “We’d love to have our own goat farms [one day],” Sat Hari says. “And to name all our goats,” Pitt adds. Pieces include track suits and button-up shirts; the latter, in various plaid colorways, has become their signature offering. “It could be your main travel shirt, or something you want to wear on a cold Sunday,” Pitt says. The duo’s focus on cashmere comes down to its nice soft feel. “I grew up in India, and I really love [cashmere] pashminas,” Sat Hari says. “I find that softness really comforting. When I wrap myself in it, I feel really held.” Pitt adds that it’s a wardrobe staple for people of all genders, ages, and sizes too. “[Cashmere] has elegance, quality, and comfort,” he says. “It’s also something that you can keep for a lifetime—something you can hand down and become heirlooms.”
Even though the God’s True Cashmere line has a narrow focus, the cofounders have incorporated special flourishes that make it shine. For one, they’ve put importance on the quality of yarns and the fun color combos. “Brad and I pick all the yarns and patterns together,” Sat Hari says. “There’s a lot of time and energy that goes into it. The most challenging part was finding [plaid] patterns that both men and women can wear.”
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